The Westin Rusutsu Resort
The Westin Rusutsu Resort offers majestic views of Mount Yotei, pristine powder and ski-in/ski-out access. But it’s also a summer destination too, and our assignment was to capture the property and destination in a video and new images for social.
In the video we aimed tocapture all aspects of a stay at the hotel with a focus on health and nutrition. After showing the comfort of the rooms and property, we captured the indoor baths using models we hired to join us, and went behind the scenes to show how natural local ingredients are used by the chefsin the kitchen and beautifully presented in the restaurants.
The summer allows for outdoor activities so we sought to capture the BBQs, outdoor yoga and river rafting.
For the images, we brought in local influencers and created two sets of images. One dedicated to individual experience of staying and the environment of the hotel, designed to appeal on Instagram. And the second of the beauty of the surrounding nature and destination to encourage visits to Rusutsu.
Plus Alpha is a Social Media Management and Content Creation agency, working all around the globe.
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