• About Us

About Plus Alpha

Founded in Tokyo by an international team, Plus Alpha initially sought to build a bridge between influencers and brands, and has evolved to offer a portfolio of services including content creation, social media management, translation services, paid ad management, influencer campaigns and much more.

Our clients are mostly focused in the travel, tourism and hospitality industries, and are based all around the world, from Japan to the Caribbean, Europe to Africa, and more. Our focus is keeping up with the fast-changing world of social media, so that our clients can always stay ahead without having to worry about a thing.

Our Team

Our Tokyo-based staff includes translators, copywriters, and editors, as well as account managers for domestic clients. Plus Alpha has a team of photographers based in different locations in Japan, as well as a network around the world that support our international clients.

Robert Michael Poole

Robert Michael Poole

CEO

@RobertMichaelPoole (320k) is a professional photographer, journalist, and social media influencer from England, who previously ran the CNN Travel’s Japan office and Culture+Travel magazine in New York. He has covered travel and culture as a photojournalist for the BBC, National Geographic, Wall Street Journal, Newsweek, Japan Times, United Airlines, American Airlines, New Zealand Airlines and more.

Robert has traveled to 154 countries and lived in Japan for 12 years, and is the founder of Plus Alpha.

Marcy Yu

Marcy Yu

Chief Marketing Officer

@Marcy_Yu (103k) is a leading travel and fashion influencer from Taiwan/Costa Rica, whose content is produced in both English and Spanish.

As Head of Marketing for Latin America for Ralph Lauren for 9 years, she developed her expertise on social media communication strategy. Marcy left the company in 2016 to strike out on her own, working as a photographer and content creator around the world with Plus Alpha.

Plus Alpha Tokyo Staff

Izumi Kohno

Japan Team Manager

A graduate of Gakushuin University, @izumi_kohno studied in the US and interned at a TV station and media companies in Seattle, Washington. After working at a Japanese publishing company for 10 years, she became independent and is currently active as a writer and social editor. She is Japan Manager at Plus Alpha KK managing 20+ staff, handling training and supervision of SNS operations.

Plus Alpha Tokyo Staff

Lychee Siting Dai

China Team Manager

From Shanghai, @lycheelikethefruit is a creative director and social media specialist, who has worked on events and campaigns for major brands in China. She handles Plus Alpha’s China team to develop Chinese social media for clients around the world. She has also built up a significant following herself, with 304,000 followers on Weibo and 17,000 on Instagram.

Plus Alpha Tokyo Staff

Yuka Shinohara

Account Manager

Originally from Ehime in Shikoku, @yukapi0727 finds inspiration from traveling and makes use of her experiences for her photography, with a focus on lifestyle shots. She graduated in Beauty & Fashion in Tokyo, studied English in the Philippines, and previously worked in the fashion industry before focusing on photography and social media. She is a lead Account Manager handling multiple accounts for Plus Alpha including alcohol and hotel brands.

Plus Alpha Tokyo Staff

Kazuha Hiraiwa

Account Manager

@_z.u_ is a professional photographer who specializes in weddings, families and luxury hotels. An active influencer she is an expert of PR for tourism and hospitality, as well as for fashion brands. At Plus Alpha, in addition to working as a creator, she is one of our lead Account Managers handling SNS for clients in Japan, Hawaii and Maldives.

Plus Alpha Tokyo Staff

Soma Tashiro

Account Manager: Osaka

@somafromjapan is an inbound travel expert who operates various tour businesses, and is the creator of the YouTube channel “Travel Japan Together”. As a video creator, he has been engaged in the production of documentary videos about Japan for 4 years, and launching the overseas business of a video production company based in Malaysia. Since 2022 he has been in charge of creative design and SNS management for Osaka-based accounts targeting overseas markets.

Plus Alpha Tokyo Staff

Khulan Enkhbayar

Account Manager

Originally from Mongolia, Khulan is currently majoring in technology at the University of Tsukuba. She works as a creator specializing in food photography for social media, and SNS management. At Plus Alpha, she works as an Account Manager for Japanese hotel clients.

Plus Alpha Tokyo Staff

Rie Namai

Account Manager

A writer from Chiba Prefecture, @rienamai has been in charge of writing and direction for women’s and business magazines for over 10 years, with a particular specialty in food. She is currently active in management and PR in the field of digital marketing and at Plus Alpha she manages luxury hotel accounts and content creation for Japanese clients.

Plus Alpha Tokyo Staff

Yuriko Iwasaki

Account Manager

Born in Hyogo prefecture, @y____mood studied abroad at the University of Toronto, Canada. After studying photography and social media marketing, she is now a photographer and model for luxury hotels. She handles social media operations and content translation for clients in Japan as an Account Manager at Plus Alpha.

Plus Alpha Tokyo Staff

Remi Fukamachi

Account Manager

Born in Tokyo, @bisco03zd been a professional photographer for 6 years. While working on a wide range of creative photography projects such as for hotels, food, brands, and portraits, she is also active as a writer and model. At Plus Alpha, she is responsible for account management, content creation, and photography for high end brand clients in Japan.

Plus Alpha Tokyo Staff

Tim Hiorns

Copywriter

@beansmeanshiorns is a photographer and writer from England who has been traveling and living internationally since graduation. After a period in South Korea, he is now settled in Tokyo, where he captures night shots of the city. He has worked for a number of brands and events, as well as for the Ministry of the Environment, and now translates, edits, and localises content for the social media accounts of multiple Japan-based clients.

Plus Alpha Tokyo Staff

Lacey Gerdes

Account Manager

With over three years in digital marketing, @laceychan is a hands-on, make it happen kind of marketer with a passion for driving brands forward. She specializes in SNS content creation and management, email marketing, and strategy and planning. At Plus Alpha, she works as an Account Manager for multiple brands.

Plus Alpha Tokyo Staff

Yusuke Fukuhara

Account Manager

Born in Okinawa Prefecture @yusuke_94_ is a graduate with expertise in the apparel industry having worked in Tokyo for 5 years. As a photographer, he focuses on fashion photography, hotels, and video shooting and production for lifestyle brands. He also handles influencer marketing and SNS management. Currently, he is in charge of photography, video production, and Account Management for clients in Japan.

Plus Alpha Tokyo Staff

Arisa Tanaka

Content Creator

Based in Tokyo, @arisatanaka has been a professional photographer for 5 years, working with luxury hotels, Michelin-star restaurants and world-renowned bars. She specializes in food photography, creating images not only for social media promotional materials but also for the Michelin Guide. At Plus Alpha, she works as a photographer and content creator.

Plus Alpha is a Social Media Management and Content Creation agency, working all around the globe.

Please ask us anything, anytime, about new projects or new ideas.

Whatsapp: +81 090 9800 6515

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