The Ritz Carlton, Aruba
The @RitzCarlton group have centralized their social media rather than create separate accounts for each hotel, with only a few exceptions. So when we visited The Ritz-Carlton Aruba, our aim was to cross-promote a new set of images on @arubatourism and @arubaairlines accounts, as well as @robertmichaelpoole and @marcy_yu.
Located right on the beach and famed for fiery sunsets and calm, turquoise waters, we focused on drone shots to show the beachfront location and water sports. We shot stills of the sun going setting on the horizon with only the sea in front, and hotel showers and cabanas on the sand.
By partnering with the national airline and tourism board we were able to reach an audience of over 500k combined. We also created an article for aruba.com using one of the images front and center.
Plus Alpha is a Social Media Management and Content Creation agency, working all around the globe.
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