Magical Kenya Tourism
Our team spent four weeks traversing Kenya in order to capture content well beyond just the regular sights, then running the Kenya Tourism Board account for a month, growing the account by 5,000 followers.
The content we created was shared to promote Kenya Tourism and @magicalkenya across multiple platforms, and we successfully cross-promoted with Fairmont Hotels, Angama Mara, The Elewana Collection and domestic airline Safarilink to multiply the impact of the promotion.
During our takeover we increased the average impressions from 3,500 to 5,800, average likes from 275 to 700, and average number of comments from 4 to 34. All of our images filled the top 12 most successful posts ever made on the account.
Our aim was to capture the natural environments, landscapes and animals of the country, as well as the experience of traveling around and the people we met along the way for a full picture of the experience of visiting the country.
Plus Alpha is a Social Media Management and Content Creation agency, working all around the globe.
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