Four Seasons The Ocean Club, Bahamas
A recent addition to the Four Seasons portfolio, The Ocean Club, Bahamas has a long history, and has been re-establishing itself with a younger crowd via social media. While the main aim was content creation, we carried out a 3-week takeover, growing the account by 2.2k to get them past the 30k mark, to 31.8k, a growth of 7.5%. We increased their engagement rates by 319%.
A playground for celebrities and discerning travelers set along an 8-kilometre stretch of natural, white-sand beach on Paradise Island, it has the highest price-point of any Four Seasons in the world.Our mission was to capture the newly refurbished property by Four Seasons by showcasing the diversity of its guests.
We did this by partnering with local & international influencers as models for shots that capture the variety of experiences on offer at the extensive property.
We aimed to showcase the beauty of this Caribbean destination while also depicting the atmosphere of staying in an enclave of remarkable seclusion, where intimate low-rise buildings are immersed in 14 hectares of Versailles-inspired lawns and gardens.
Plus Alpha is a Social Media Management and Content Creation agency, working all around the globe.
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