Four Seasons China
After our work on the “From Africa with Love: 3 Romantic Getaways” cross-promotion campaign with Four Seasons Magazine and the 3 Four Seasons in East Africa, we took on an even more ambitious project, capturing and promoting all nine Four Seasons Hotels and Resorts across China.
With Instagram inaccessible in China the goal was to raise awareness of the hotel brand to an international audience. We set up the campaign in two halves: Northern and Central China from Beijing and Tianjin to Shanghai and Hangzhou. And southern China taking in Guangzhou, Shenzhen, Hong Kong and Macau.
In each location we aimed to capture the best that each city had to offer, using a drone, still images and video Stories to promote on @fourseasons and each property’s dedicated account.
Plus Alpha is a Social Media Management and Content Creation agency, working all around the globe.
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