French Airline Air Austral is based in Reunion Island, flying internationally to Belgium, South Africa, Thailand, Madagascar, Mauritius, Seychelles, Comoros and France. Having visited all of these destinations, we were hired to build their Instagram account @airaustralofficiel from scratch.
We visited Reunion to access the aircraft directly so that we could emulate the @airfrance account with striking still images of the vehicles inside and out. Our aim was to highlight the routes available from this seemingly remote destination to many countries close and far away.
We grew the account using a carefully curated mixture pattern of alternating aircraft and destination shots. The result of the campaign was growth from 0 to 20k in six months of account management, after which we passed @airaustralofficiel back over to the client in very good health. We have gone on to work with many other airlines worldwide.
Plus Alpha is a Social Media Management and Content Creation agency, working all around the globe.
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